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Larraine Segil Joins APCO

Global Strategic Alliances Expert Joins APCO's International Advisory Council

about one month ago in Moving to the Darkside

Moving to the Dark Side with... Jeanene Timberlake

Jeanene Timberlake, Senior Associate with Rooney & Associates, on building good relationships with journalists and her seamless transition to PR.

2 months ago in Moving to the Darkside

Moving to the Dark Side with… Kelly Holman

Kelly Holman of BackBay Communications on the thrill of breaking news, learning the ropes of financial PR, and how little business professionals understand the media.

2 months ago in Moving to the Darkside

Moving to the Darkside with…Andrew Blum

Andrew Blum, Founder of AJB Communications and former freelance writer and editor for WSJ, TIME and others, on working for himself, agencies and in-house, and lessons learned in journalism.

3 months ago in Moving to the Darkside

Moving to the Darkside with…Mike Kelly

Mike Kelly, Senior Account Executive at SHIFT Communications and former Producer at NECN, on lifestyle in the TV industry, proactive pitching and the power of concise writing.

3 months ago in Moving to the Darkside

Moving to the Darkside with…Richard Tso

Richard Tso, Account Director at Communiqué and previously at Huffington Post and Wired, on pursuing a holistic take, the barrage of pitches and Elton John.

3 months ago in Moving to the Darkside

Moving to the Darkside with…Sean Ludwig

Sean Ludwig, Content Director at Access Communications and former Venturebeat Reporter, on reporter-like instincts, small product updates and watch dogs.

5 months ago in Moving to the Darkside

Moving to the Darkside with…J.J. Colao

J.J. Colao, Founder of Haymaker and former Reporter at Forbes, on startups, launching his own PR firm and trained BS-detectors.

5 months ago in Moving to the Darkside

Moving to the Darkside with…Michael Kanellos

Michael Kanellos, VP at Eastwick and former CNET Edtior, on green technology, presentation and day care for adults.

6 months ago in Moving to the Darkside

Moving to the Darkside with…Neil Shapiro

Neil Shapiro, Managing Partner & COO of Intermarket and former Producer at Fox News Channel, CNBC and CNN, on deadly PR sins, being a good storyteller and transparency.

6 months ago in Moving to the Darkside

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