Using the 2014 World Cup as an example, our white paper explores the benefits and limitations of sponsorship of a global event.
The most talked about topics, contributors and performers at this year's SXSW festival.
Become as quantitative as you are creative and deliver meaningful measurement to your next campaign. To launch AMEC's Global Education Program, Gorkana Group, AMEC and Booz Allen Hamilton hosted a webinar on effective PR measurement, featuring compelling insights from industry experts and practical tips you can implement to effectively measure your communication activity and position it in the context of your organization's wider objectives.
Our CES 2014 Social Insight Report provides an in-depth analysis of 750,000 pieces of social media content related to the 2014 International Consumer Electronics Show, including the top influencers, most buzzed-about organizations, most popular media outlets, and key trends and talking points. Samsung was the clear winner in the organization category. Find out what else hit the top of the social charts.
Wearables, Samsung, and some of the top stories and hashtags coming out of CES 2014 are displayed in this social-mention-informed infographic.
Our CES 2013 Report reviews all social media coverage surrounding the 2013 International Consumer Electronics Show, providing insight into pre-event buzz, discussions during the event, and post-event content. It focuses on 65+ brands across a number of consumer technology sectors including, Sony, Samsung, Canon, Kodak, Nikon, Panasonic, Fujifilm, Apple and others.
Annual report that analyzes journalists' opinions of the economy, their field, and their interactions with sources.
Which sponsors used social media best and what stories drove social media chatter for the 2012 Olympics? Gorkana tracked the winners and losers in this share-of-voice race.
In 2010 an environmental disaster for the Gulf of Mexico turned into a public relations crisis for BP. Our comprehensive study into the mainstream and social media response to the crisis identifies relevant issues for all corporate communications professionals.
Highlights from Gorkana's Media Briefing with The Deal