Gorkana 2012 Survey of Financial Journalists
Media Relations

Gorkana's 2012 Survey of Financial Journalists helps you quickly and easily understand what is driving coverage across the financial sector.

Some key highlights from the 2012 report:

  • Financial journalists are neutral at best and cautious on their outlook for the US economy and the US financial services sector over the next year.
  • The Wall Street Journal is viewed by financial journalists as being the most influential financial news outlet in the US today. Close on the heels of the WSJ is fast-expanding Bloomberg News.
  • Andrew Ross Sorkin, columnist for The New York Times and CNBC co-host, is perceived as being the most influential US financial journalist today.
  • Pen Pendleton of Morgan Stanley is named the most-respected financial institution PR professional.
  • Financial journalists continue to rely the most on reading newspapers or other publications as a source of story ideas.

You can download the FREE 2012 Survey by filling out the form below.

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